NewOrbit Blog

Our blog is your go-to source for industry trends, actionable advice, and in-depth perspectives on technology, innovation, and business growth. Whether you’re looking to solve specific challenges or stay informed about the latest advancements, we’ve got you covered. Dive in and explore ideas that inspire progress.

Why Automated Azure Cost Tools Aren’t Enough

by Frans Lytzen | 27/02/2026

Automated Azure cost optimisation tools are useful — but they don’t tell the whole story. Especially if you’re building and running your own applications in Azure. Real savings often sit at the architecture and code level, where experience and application insight outperform generic automation.

The AI Adoption Paradox: Why Waiting for Strategy (or Rushing Ahead) Is Holding You Back

by Sean Worthington | 23/02/2026

AI adoption often stalls between endless strategy and fragmented experimentation. Instead of choosing one, organisations can evolve both in parallel — building clearer objectives, growing confidence and delivering measurable value along the way.

AI in Core Business: Where Real Competitive Advantage Is Built

by James Gregory | 13/01/2026

AI creates real competitive advantage when it’s embedded in core business decisions and workflows – not just support functions. Here’s why leaders must rethink where AI is applied to unlock meaningful value.

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Latest Articles

Discover the newest additions to our blog—fresh insights, real-world case studies, and practical strategies from our team and contributors. These articles build on the ideas introduced above, offering deeper dives into the topics that matter most. Whether it's emerging technologies, proven business practices, or thought-provoking commentary, you'll find content designed to inform, challenge, and inspire.

Better search results with AI-based search

by Patrick McMichael | 26/04/2024

Revolutionize your search experience with AI - Discover how NewOrbit’s implementation of Azure AI Search’s Vector capabilities enhances user intent recognition, transcending traditional keyword matching.

One way expensive lesson from Malware scanning in Defender for Storage

by Kelvin Stott | 11/04/2024

A cautionary tale of how we got a £400 bill from Microsoft Defender for Storage and how you can avoid the same fate.

The Business Analysis Toolbox – learning with Lego

by James Chadney | 20/03/2024

Over the years I’ve worked on some projects where teams understand the *what* and focus on the *how*, but don’t always give the *why* the full attention that it deserves. Effectively there can be a gap in understanding and communicating **outcomes**, not just “requirements”. So I created a training activity to address that gap. And I made it into a game. Using Lego.

A Dev's Initial Experience Using GitHub Copilot

by Bradley Pursglove | 08/01/2024

A Dev's Initial Experience Using GitHub Copilot - Is It Effective?

Microsoft Digital Defense Report 2023

by Frans Lytzen | 04/01/2024

Microsoft's 2023 Digital Defense Report sheds light on the ever-evolving world of cybersecurity, emphasizing the importance of proactive measures, back-to-basics security practices, and the impact of AI in safeguarding our digital future

We are not an AI Company

by Frans Lytzen | 02/01/2024

We are not an AI company is a sentiment we often hear at NewOrbit. The important question is - will your competitors take the same view? In this article we share some of what we have learnt and give you some concrete questions to kick-start your thinking.

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