NewOrbit Blog

Our blog is your go-to source for industry trends, actionable advice, and in-depth perspectives on technology, innovation, and business growth. Whether you’re looking to solve specific challenges or stay informed about the latest advancements, we’ve got you covered. Dive in and explore ideas that inspire progress.

Why Automated Azure Cost Tools Aren’t Enough

by Frans Lytzen | 27/02/2026

Automated Azure cost optimisation tools are useful — but they don’t tell the whole story. Especially if you’re building and running your own applications in Azure. Real savings often sit at the architecture and code level, where experience and application insight outperform generic automation.

The AI Adoption Paradox: Why Waiting for Strategy (or Rushing Ahead) Is Holding You Back

by Sean Worthington | 23/02/2026

AI adoption often stalls between endless strategy and fragmented experimentation. Instead of choosing one, organisations can evolve both in parallel — building clearer objectives, growing confidence and delivering measurable value along the way.

AI in Core Business: Where Real Competitive Advantage Is Built

by James Gregory | 13/01/2026

AI creates real competitive advantage when it’s embedded in core business decisions and workflows – not just support functions. Here’s why leaders must rethink where AI is applied to unlock meaningful value.

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Latest Articles

Discover the newest additions to our blog—fresh insights, real-world case studies, and practical strategies from our team and contributors. These articles build on the ideas introduced above, offering deeper dives into the topics that matter most. Whether it's emerging technologies, proven business practices, or thought-provoking commentary, you'll find content designed to inform, challenge, and inspire.

Spend less on Azure

by Frans Lytzen | 24/03/2022

It is estimated that 30% of cloud spend is wasted. How do you avoid wasting 30% of your Azure spend? This talk takes you through the approach NewOrbit takes to analyse and optimise Azure costs.

Designing for scale in the cloud 101

by Frans Lytzen | 20/02/2022

15 minutes to teach two tips on how to improve scale and resilience in the cloud.

Migrate to the Cloud

by Frans Lytzen | 21/10/2021

How do you best migrate to the Cloud? It's a different beast and requires a different approach.

How Enabling a Health Check on our Azure App Service Caused >30s Response Times

by Tom Hyde | 31/03/2021

Azure App Service, Docker, TLS and Health Check do not play nicely together

Log Analytics to the rescue

by Frans Lytzen | 17/03/2021

I love Application Insights, but sometimes you need to go a bit deeper

Using Markdown Securely

by James Adarich | 10/03/2021

Markdown is a simple solution for writing and maintaining rich text but it's security credentials aren't all that

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