Embracing the European Accessibility Act: A NewOrbit Perspective

As the digital landscape evolves, accessibility becomes a cornerstone of inclusive design. The European Accessibility Act (EAA), a directive of the European Union, is set to revolutionize how businesses approach accessibility. Adopted in April 2019, the EAA will come into full effect on June 28, 2025, impacting a wide range of industries across the EU and beyond.

What is Changing?

The EAA aims to improve the accessibility of products and services, ensuring that everyone, including people with disabilities and the elderly, can access essential services without barriers. This directive affects various sectors, including:

• Software Product Companies
• E-commerce Platforms
• Banking and Financial Services: ATMs, banking apps, and online banking platforms must comply with accessibility standards.
• Electronic Communication Services: Telecommunication providers must offer accessible customer service and user-friendly interfaces.
• Transportation Services: Ticket machines, travel information systems, and booking platforms must meet accessibility standards.
• Digital Devices and Software: Computers, smartphones, e-books, and operating systems must integrate accessibility features.
• Audiovisual Media Services: Televisions and related interfaces must support features like subtitles, screen readers, and voice commands.

Microenterprises, defined as businesses employing fewer than 10 people and with annual revenue of €2 million or less, are exempt from these obligations.

Why is This Happening?

The EAA is designed to benefit people with disabilities and the elderly by ensuring more accessible options are available in the market. It also aims to create a larger, more competitive market for accessible products and services, potentially leading to lower prices and more job opportunities. Beyond legislation, accessible design represents good design, making products and services easier to use for everyone.

How Might I Be Impacted?

Penalties for non-compliance with the EAA vary by country within the EU, as each member state has the autonomy to set its own fines and enforcement measures. Here are some examples:

• Germany: Fines can reach up to €500,000. Non-compliant businesses may also face suspension of services.
• France: Penalties range from €5,000 to €250,000. Authorities may also publicly disclose non-compliant companies, which can harm their reputation.
• Spain: Fines can range from €5,000 to €300,000. Companies may be required to take corrective measures and face public disclosure of their non-compliance.
• Ireland: Severe violations can lead to fines up to €60,000 and/or imprisonment for up to 18 months.
• Sweden: Non-compliance may result in fines up to €200,000, with corrective actions often required.
• Belgium: Penalties range from €1,000 to €50,000, and persistent violations can lead to business suspension.

In addition to financial penalties, continuous non-compliance can lead to further legal actions, including mandatory corrective measures and public disclosure of violations.

Key Messages

• Relevance: Software and service businesses with customers in the EU can be impacted.
• Urgency: The act comes into force from late June 2025.
• Normalcy: Accessible design is simply good design; the requirement to be accessible will endure.

We invite prospective customers to take advantage of an initial review with NewOrbit to help identify areas of improvement and ensure compliance with the EAA.

By embracing the European Accessibility Act, businesses can not only comply with legal requirements but also enhance their market reach and reputation. At NewOrbit, we are here to support you every step of the way. Let’s make accessibility a priority together.